How to promote your product with marketing

Video Marketing

Video marketing is the king. Visuals are easy to remember than text. Create your video and post it on social networking sites such as YouTube. The mass that it attracts is surprising. The logic behind it is that people tend to avoid reading lengthy texts. They prefer watching videos as that seems like a story telling part where they do not have to attentively concentrate but just have to listen.

Mobile Advertising

Time is the key here. There’s so much already going on with the mobiles now that people won’t watch your Ad if it doesn’t capture their attention in the first few seconds. And it’s a human tendency to watch things related to our interest or that which attracts attention rather than something which is not fruitful.

Presentation of the product

Whatever your product, what matters is the presentation. If the product is presentable, half the battle is won. Present your product in the best possible way and get the audience lured. Once they are impressed with the product, there will be reduced questions and more trust while the exact opposite can take place in case of a product that is not well presented.

Watch your competitors closely

It is important that you watch your competitors closely. To play the game, you have to understand the game first. When you see what your competitors are doing, you start analyzing what is it that you have got to do in order to reach there. Observing is a very good technique of finding out what others do and what changes can you make to achieve greater success.

These are a few tips, which when followed, can lead to economic success. There are many automation products which are compact in sizeand are mistaken to be an average product because of their appearance. Not many know that automation products are meant to be compact so that they are user friendly and save a lot on space. This is what you have to convey to the audience. You know your product and its usage, so present it in such a way that the customer would choose no other option other than buying it.

Future of Automation lies with you

Automation is a widespread word now. It can be easily accessed by one and all. As far as the technology matters, it has been designed into a compact form reducing the usage of space. Affordability factor also has ranked up its need.

Whenever a product is designed and the company wants the product to boost sales, it is very important to keep the target audience in mind. Who are you targeting at? Is the question that you should be asking yourself. If you are targeting the middle class people it’s necessary that you keep their affordability in mind. A middle class person wouldn’t invest in a leisure product. So to garner sales from them, keep the quality and price at a level they can afford.

An automation solution is not an easy get away. For the rich, it might seem a very average product and they might not go for it. They are a bunch of people who are ready to spend and want a product worth the money. So if you give them something that is very nominal, even though the product has high value, they may be apprehensive about buying it. To find out a way in between is the toughest job.

Today everybody including the uneducated crowd is heading towards a technological drift. Who knew to operate an android phone before? But today even a vegetable vendor operates his android phone with ease. So when people have accepted this and moved on, why not with automation? Automation is for the convenience and comfort of the people itself.

In the initial stages, automation was not within everyone’s reach. It could only be afforded by few. But now with our lifestyle and needs scaling up, automation is not a want anymore. It’s a need. Its compact design, affordability, user friendly usage, and unique features definitely make it a must have in every household.

5 best selling products of BuildTrack

BuildTrack is a leading company for automation solutions. The products are meant for safety, security, comfort and convenience. There are products which are meant to conserve energy as well.

BuildTrack is a manufacturer for all the automation products and has an R&D department in Belapur, Navi Mumbai. Of all the products, there are a few products which are being sold the most and hence have been rated the bestselling products of BuildTrack.

Motion Sensor: As the name suggests, it is a product which senses motion and operates accordingly. Due to this functionality it is installed in places such as stairwells, bathrooms, pantries, kitchens, etc., where the lights need to be turned ON/OFF quite often. Installing a motion sensor eliminates the need to use the switch manually and also helps in conservation of energy. The lights in these areas turn ON/OFF automatically based on movement. The motion sensor turns the light ON whenever it senses any motion and turns it OFF when no movement is sensed over a certain period of time.

IP Cameras: It is an indoor camera for monitoring your property, keeping a watch over children and elderly, etc. The camera connects wirelessly to any WiFi on the property to enable remote viewing of the activities via a Smart App. For ex: If you have left your 11 year old son home alone while you are at the office caught up with some urgent work, his safety might be a matter of concern for you. But with the camera installed in your house, you can just sit back and relax. You can check out his activities on your Smartphone through the Smart App. This would help you concentrate on your work as well as keep a watch on your child.

Remote Control: A Remote Control solution is used to control existing switches. What’s best about this solution is that the manual operation of the switch remains the same. Also the installation is done quickly without hampering the existing look of the switch. This solution allows you to operate lights, fans, ACs, etc. and is available in 4-button and 12-button options.

Smoke Sensor: It is a photoelectric sensor which raises an alarm after a certain density of smoke is filled up in the chamber. It is not too sensitive and is designed as per Indian deep fried cooking conditions which help to minimize false alarms.

Gas Sensor: It is a device which detects and warns against the leakage of cooking gas in every kitchen in homes, restaurants, offices, etc. It raises an alarm after it detects the leakage of cooking gas. This helps to take necessary action regarding the same accordingly.